Beauty Industry

YouTuber Won Ji Becomes Laneige’s New Brand Ambassador

Won Ji’s campaign features Laneige’s Cream Skin Cerapeptide Refiner.

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By: Rachel Klemovitch

Assistant Editor

Amorepacific skincare brand, Laneige has appointed YouTuber Won Ji to promote its Cream Skin Cerapeptide Refiner. Laneige has created the slogan ‘Lazy, but not dry!’ for the campaign to promote the “comfort and moisturization” of Cream Skin. 
 
Won Ji is a travel creator who’s gained over 850,000 followers with her YouTube channel ‘Won Ji’s Day’. Laneige conducted a photo shoot with Vogue Korea and Won Ji in celebration of her role as brand ambassador.
 
Laneige’s Cream Skin Cerapeptide Refiner is a bestselling product with cumulative sales of 3.9 million units. Cream Skin uses technology that captures “a whole jar of cream into a toner.” The product moisturizes the skin from the first step of skincare after cleansing.

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